“But when you get that sort of press it makes the book sell, so it’s a double edged sword.” “They were just reacting to the tabloid headlines and the blogs’ clickbait headlines, ” says Madison. On the other hand, Madison also has to deal with negative attention, which she says often comes from people who haven’t actually read the book. She says hearing positive feedback from readers who can relate to her experiences is extremely gratifying and reinforces how proud she is to have told her own side of the story. The release of her first book, Madison says, has been the most rewarding yet also the most difficult aspect of her career so far. “I just wanted to be known for doing my own thing and being a single woman and being a businesswoman.” “It kind of scared a lot of people away and made them think I wasn’t a good person or that I’d been involved in a world that was too sexy, and they couldn’t touch me, ” Madison says. Down the Rabbit Hole was a way for Madison to finally take control of her very public narrative, especially as she began to move on from her Playboy persona. Rather than social media, Madison has used writing to change how the public perceives her. “I’m so sick of Instagram right now-I feel like I don’t have a lot of followers because I’m not constantly posting tits and ass, but that’s not who I am or what I want to market anymore.” “I don’t know if I’ve outgrown it or if I feel like it’s become too manufactured, but I’m just not as into it, ” Madison says. Personal branding is key for anyone looking to reinvent their image and today, many celebrities rely on social media to construct their public identity. “And I could never be that girl fresh off the bus from Oregon who could be somebody’s discovery again.” “Obviously the exposure brings you opportunities in some ways, but if it’s not the right kind of exposure it can kind of brand you in the wrong way, ” she says. Madison says it’s not easy escaping the assumptions people make based on what they see on TV or read from clickbait articles. Her first book detailed life within the Playboy Mansion and the beginnings of her transition from reality star to post-Playboy life. “I really had to confront my past and just get real about it, even if people weren’t going to like what I had to say about it.” “It was really hard to shake the ideas that people had about me just based on the TV show, ” says Madison. The Vegas Diaries will continue Madison’s retelling of her own story. And in 2013 she married Pasquale Rotella, with whom she has a daughter, Rainbow, and is expecting another child this summer. 1 New York Times bestselling memoir, Down the Rabbit Hole, and will release her second book, The Vegas Diaries, this month. Now, Madison is in charge of her own career. She became a contestant on Dancing with the Stars, moved to Las Vegas and headlined Peepshow, a burlesque show at Planet Hollywood, plus she starred in her own reality TV series, Holly’s World. But after seven years living and working in the Playboy Mansion, Madison left in 2008 and never looked back. “But in real life, you use it as an excuse to shame other people and feel better than other people.”Īs both a New York Times bestselling author and former costar of the E! reality television series The Girls Next Door, Madison is no stranger to how the entertainment industry works. “We consume so much over-sexualized content, everything from pop music to crazy internet porn, ” says Madison. Former Reality TV Star and Playboy Mansion Resident Holly Madison On Fame and ReinventionĪ public persona is not easy to change, especially when that persona is attached to a 63-year-old brand founded on sex appeal.
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